If you are not sure what services event planner proved, visit our post "What Does an Event Planner Really Do?" There are two markets for events, corporate and social. Corporate can also include charities and nonprofit organizations. Because these entities seek to increase their visibility they utilize special events to increase their consumers and contributors.
The Corporate Specialist
Receptions, black tie fundraisers, and friendly athletic competitions are some of the forms of events nonprofits and charities use to gain public support and raise needed funds. Events like these are seen as cost-effect and high impact, although the larger ones require specialized event planning experience. Thousands of these events are held each year including smaller local events.
Companies host company picnics, recognition ceremonies, staff training, trade shows, conventions, holiday parties, and meetings for board members and shareholders. So you can see there is a huge market for planning services. According to Meetings and Conventions, there are well over 1 million meetings held in the United States alone each year. How is that for job stability?
If you are looking to plan receptions, meetings, fundraisers, and galas, corporate event planning offers unlimited opportunities.
When planning corporate meetings and events, corporations are looking for unique and engaging events that will leave a long-lasting positive impact within budget. Themed events are very popular. The main selling point for party planners – corporate or social make the host and guests feel like that party was unique and special.
The Social Professional
A social event can include anniversary celebrations, weddings, birthday parties, divorce parties, bar and bat mitzvahs, wedding showers, Sweet 16 parties, bachelor and bachelorette parties, reunions, etc. Now you can choose to specialize in just one of these areas or you can plan them all.
The upper-middle to upper-income earners usually hires planners for managing their social events. This will free them up to enjoy the event and does not require them to deal with all the details of planning. These events are normally planned by a word-of-mouth referral, but effective marketing of your services will also give you the chance to get in on the word-of-mouth track. Typically, these clients earn an average income of $60,000.
Social events are expected to continue to increase over the next few years, opening the door to more happy clients and more referrals.
~ Here’s to happy clients and a growing business.
Word of Mouth Events & Planning
Whether your guests are competitive and want to see who can achieve the longest drive on our virtual golf simulator, or want to relax and shoot a game of pool, sports bars and game rooms are ideal for accomplishing both. Our vast inventory of immaculate games varies from old school favorites to virtual simulators. We have games to fit any theme and budget! Add games to your next hospitality suite or reception to take your event to the next level.
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