By: Pharice Brown
What is an event planner?
An event can be a graduation, anniversary and first birthday celebrations, fashion and hair shows, product launches, reunions, and bat and bar mitzvahs, just to get you started.
Planning major events take about 150 hours to execute successfully. There are millions of events being planned, so there are more than a few chances to win over potential clients. As exciting and glamorous as event planning appears on popular TV reality shows, there are long hours and stressful moments they don’t show you. Unforeseen incidences do happen in this fast paced, energetic, and innovative industry. Creativity and a cool head can lead to real possibilities to earn big dollars.
So what exactly is an event?
Let us use the following definition of the word “event” so we are working with the same definition.
Event: organized occasion: an organized occasion such as a social function or sports competition
An event could be:
That is not a complete list, but samples for illustration purposes to get you started. Events can be social, business centered, and anywhere in between.
These are just a few skills you will need in your arsenal when you are planning events:
- Event creation and design
- Venue walk-through selection
- Catering, décor, and entertainment
- Event transportation
- Attendee invitations
- Special accommodations
- Event personnel management
- On-site supervision
- Post event evaluation
Now how many of these activities your business will perform will depend on the style and size of the event and your specialty. Your specialty will be based on your experience, interest, training, and your geographical location. Let’s say you live in a rural area a social event would be a great option if the corporate presences is not a strong one in your community.
Event planning is by no means a 9-5 job and will require dedication in addition to creativity. If you are getting started in event planning and you currently have full-time employment – Keep it! This industry can allow you that supplemental income with the proper discipline and time management.
~ Here’s to the beginning of your new business.
Word of Mouth Events & Planning
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